Many website owners get caught up in the mythical game of “first page ranking in Google”. It’s not enough to have first place ranking in Google, you need to know why you want to be there, what you will do once you are there, and how you will convert the visitors your ranking gets you. If you have a low conversion rate... this one tip will immediately start increasing your website conversion rate.
When you first decided to take your business online what did you want your website to accomplish for you? Did you want to reach more local clients or national clients? Did you want people to come directly to your brick and mortar establishment, or order directly from your website? Once you establish what you want, how is your website set up to accomplish your goals.
In the SEO industry it is understood, or should be understood, that rankings mean very little if they don’t convert into something concrete. If you are a beautician with a website and have worked hard, or paid large amounts of money, to rank well for the keyword New York beautician, what action have you have set in place for your visitors to take when they arrive at your site?
Does the page your visitor lands on while searching for a specific keyword you are optimized for utilize a Call to Action such as:
• A way to contact you directly at once to get information on how you can help them.
• A contact form for them to complete so you can answer them via e-mail or phone.
• A downloadable brochure, flyer or some type of promotional material for them to keep on hand.
• A way to sign up for your newsletter, blog or future product/service announcements.
• A way to purchase something right now.
• A way to bookmark your website.
• A way to sign up for a future seminar or presentation.
Not all of these Calls to Action will apply to your business specifically, but if a searcher arrives at your website, which is a marketing tool for your business, you must have something for them to do. Integrate a Call to Action an immediately start increasing your website conversion rate.
Internet searchers are quick; they scan websites and extract useful information then navigate away to the next. Make your website work for you by keeping your visitor in some way, extracting their information for future contacts or converting them directly.
